This article highlights an important distinction that I learned early on, and creates a great push and pull that makes design challenging:
- We design journeys, usually sliced into scenarios, and can try to account for everything, but this is not feasible to, desirable, or viable.
- An experience is a unique flow that is specific to a person/group, time, date, place and the millions of other parameters and variables. It can never be predicted, unfortunately, but also fortunately.
I really love the way you framed the difference between journeys and experiences, especially how we try to design for every scenario, but real life always finds its own way.
This article highlights an important distinction that I learned early on, and creates a great push and pull that makes design challenging:
- We design journeys, usually sliced into scenarios, and can try to account for everything, but this is not feasible to, desirable, or viable.
- An experience is a unique flow that is specific to a person/group, time, date, place and the millions of other parameters and variables. It can never be predicted, unfortunately, but also fortunately.
Thanks for another great article!😀
Thanks, Adam! Spot-on as always.
I really love the way you framed the difference between journeys and experiences, especially how we try to design for every scenario, but real life always finds its own way.